MacWorld Expo seemed like one big press conference for Steve Jobs' new consumer products, particularly the iPhone, combining the ability to do everything except have sex -- which was what filmmaker/comedian Kevin Smith suggested be the next feature on an upcoming iFuck phone during a speech he gave during the expo's opening day.
As a professional publicist, I would advise Apple to dump the expo, throw a press conference on Jay Leno and with Howard Stern for the radio crowd, and continue to stream the event worldwide over computers and computing devices, such as the iPhone. Really, is there any need for a pitifully small expo -- made even more diminutive by the cavernous space of Moscone Center -- that draws a few thousand Macintosh faithful and the consumer-electronics curious?
Maybe Steve Jobs should just have his own Internet video channel -- on the new Disney network that Iger hinted at during the competing expo, CES. The Jobs Channel, with a video stream from strategic web cams on the Apple campus, including scrofulus factories in China and wherever its hardware is made.